It’s a funny feeling, sitting here with a website that we have been working on literally for years, finally finished.

It’s done!

But nobody knows we are here. We need a communications strategy!

As always, I am torn. I have a background in marketing and public relations, I am a promoter. Just ask anyone that knows me, and they will tell you, I am usually promoting something. What's Your Online Marketing Strategy

I have delivered  marketing workshops for non-profits.

Folks are always turning to me, or sending me emails, asking:

“Can you promote this for me?”

What many people do not realize is that promotion is both a discipline and a lot of hard work. As I sit here, browsing through this website which has so much love and information in it, I am torn. You see, I sometimes feel guilty promoting. Sometimes I wonder, should I just wait, and let Our Lady take over?

Do I let Our Lady be my marketing master?

Do I let people discover the new website on their own? The dribble method?

Advent is coming up, maybe I should just sit and wait and let the Lord do what he wants with it. Well, these are things I will talk about with my spiritual director tomorrow. But something tells me, that Our Lord wants me to use the gifts that have been given to me. and the talents I have honed over the years.  I am praying on this, it has been days, probably well over a week and I haven’t told anybody. It is taking a tremendous amount of discipline for me  not notify every person I know.

Praying, waiting and sensing. Part of me is wondering, “What am I waiting for?”

And  in the meantime I have been studying at the university of Google to learn; what’s the best way to do this? I don’t think you can take the marketer out of me. Afterall, I am marketing for the Lord. Do you hear me? It is our goal to get more souls to heaven!




Dorothy Pilarski is the founder of Dynamic Women of Faith, author, Catholic radio host, motivational speaker, blogger, guest columnist with the Catholic Register and a facilitator on Salt + Light TV.

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